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Susie Chow | Writer & Brand Strategist
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Susie Chow | Writer & Brand Strategist
HOME
WRITING
PRINT
TVC
PHOTOGRAPHY
SHERATON HOTEL
COMMERCIAL
ABSTRACT
TRAVEL
LANDSCAPES
NATURE
INSTAGRAM
HOME
Folder: WRITING
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Folder: PHOTOGRAPHY
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SHERATON HOTEL
COMMERCIAL
ABSTRACT
TRAVEL
LANDSCAPES
NATURE
INSTAGRAM

Pond's White Beauty: The Journey

I wrote the concept and script for Pond’s White Beauty, using a ballerina’s journey to reflect how fair skin represents confidence in Asian culture. As she chases her dream, the product quietly supports her, lifting the weight of dull dark skin.

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