I wrote the concept and script for Pond’s Gold Radiance, reimagining skincare as a timeless transformation. The film follows a gold ring passed through generations, returning at last to the skin as pure radiance.

I wrote the concept and script for Pond’s White Beauty, using a ballerina’s journey to reflect how fair skin represents confidence in Asian culture. As she chases her dream, the product quietly supports her, lifting the weight of dull dark skin.

When Pond’s launched a facial foam that gave teenage girls flawless skin, we created a mock protest led by dads trying to stop it — because boys were noticing!

When Pond’s launched a facial foam that gave teenage girls flawless skin, we created a mock protest led by dads trying to stop it — because boys were noticing!

When Pond’s launched a facial foam that gave teenage girls flawless skin, we created a mock protest led by dads trying to stop it — because boys were noticing!

When Pond’s launched a facial foam that gave teenage girls flawless skin, we created a mock protest led by dads trying to stop it — because boys were noticing!

When Pond’s launched a facial foam that gave teenage girls flawless skin, we created a mock protest led by dads trying to stop it — because boys were noticing!

We wrote this ad with a playful twist: a woman hides from the sun — even with an intruder inside. But with Pond’s White Beauty, she’ll no longer have to.

We wrote this ad to show the instant relief of real refreshment. In a hot, heavy world, people crash into each other and burst into Sprite — cool, clear, and liberating.